That's all, folks. Sprint is done with their half-price billing promotion. And yes, you should totally care.
It was an o.k. run that began in 2014 and is officially over tomorrow, April 6. This Sprint promotion offered to cut in half the rate plans for any new subscriber who switched from Verizon, AT&T, or T-Mobile - the company's three big rivals.
This strategy worked well at bringing in new customers a couple of years ago. But all that is ending and now that their two-year contracts, customers are finding out that they have two options: pay the increase in their monthly bills or sign up for new Sprint unlimited plans. This could prove to be far more attractive than just having a data rate plan cut in half.
According to Sprint CEO, Marcelo Claure, most customers would rather pay the Sprint rate and have more data than simply have their old bill cut in half. This is why the $60 unlimited plan is so damn attractive. We've seen how new unlimited data plans are again the new normal with Verizon finally joining in on the unlimited game along with Sprint, T-Mobile, and AT&T. Competition is, again, good.
Sincerest form of flattery
Sprint is following T-Mobile by removing their tiered data options. They want to continue to push the unlimited data plans. Word on the street, however, is that their 40GB tier will stick around. This isn't the first time T-Mobile has been imitated.
Why you should care
If you're a current Sprint customer who switched around two years ago, the promotion is over. You will notice a considerably higher monthly bill that you will have to pay. One option is to pay the man. The other option is to sign up for the new unlimited plans that Sprint offers.
Here's a basic unlimited deal from Sprint if you need to make a move:
- $60 a month, unlimited data, one line.
- Yet another promotion! Sprint will shave off $10 for this one line. If you take advantage of this new promo, you get unlimited data for one line for $50 a month.
Here are some Unlimited Plans on the Sprint Network:
Best unlimited data options around
Now that Sprint is done with this 50% off promo for new customer who switch, the unlimited getting is going to be good. Currently, Sprint's one line unlimited data plans are $10 - $30 less than the rival carriers who offer same one line value. Will this last? Probably not. What you can do right now is to take a good hard look at not just Sprint Unlimited but unlimited plans for all carriers. And while this promotion didn't last beyond the 2-year mark, don't worry. There will always be a new promotion and we'll be here to tell you about it.
To check the ins and outs of Sprint's plans and more, click over to our comparison tool.
Sprint is considered one of the "big four" carriers in the United States. Sprint's many retail locations are scattered throughout the country, and the company is headquartered in Overland Park, KS.
- Network Sprint operates a nationwide 3G/4G CDMA network on the 1900 MHz PCS band. Sprint's LTE band frequency will support bands 25 and 41.
- Coverage: Sprint consistently ranks #4 in national network coverage tests.
- Where to Buy: Sprint sells their plans and phones online and at their over 4,500 stores.
- Bring Your Own Phone to Sprint: To bring your phone to Sprint, it must be unlocked and have previously run on CDMA technology. Find out more about bringing your own phone here.
- Tethering: Customers who purchase Sprint's Unlimited Freedom Plan will get 10 GB/month for tethering purposes. Customers without the Unlimited Freedom Plan can purchase network data for $15/1GB.
- Prepaid: Sprint's prepaid arm is called Sprint Forward.
- Taxes & Fees: Sprint will charge state taxes and fees on top of your monthly cell phone plan cost.
Fact: Sprint's origins stretch all the way back to 1899 (!) with the founding of Brown Telephone Company in rural Kansas. Learn more about Sprint via our carrier review.